MaaS Global \Finland

Step 2 - Multi-Tenant Platform (Validation): Expand to 5 enterprise customers across different cities. Build the multi-tenant architecture so each customer gets their own branded app (white-labeled React Native app with dynamic theming), isolated data, and custom mobility provider configurations. Add admin dashboard features: usage analytics, budget management, employee onboarding tools, carbon reporting, and cost allocation by department. Integrate with HRIS systems (Workday, BambooHR) for automatic employee provisioning. Add support for pre-tax commuter benefits (WageWorks, Edenred) to unlock tax advantages. Charge tiered pricing: $5K/month for <1000 employees, $15K for 1000-5000, $30K for 5000+ plus 2% transaction fees. Validate that customers renew after 6 months and expand usage. Target metrics: $100K MRR, 50K active users, 70%+ gross margins.

Step 3 - Transit Agency Expansion (Growth): Pivot the same platform to sell to mid-sized transit agencies (cities of 200K-1M population) who want to offer MaaS without building it themselves. The pitch: launch a city-branded mobility app in 30 days that integrates your buses, regional rail, bike share, and private operators. We handle the tech, you handle operations and marketing. Charge $25K-100K annual license fee plus $0.50 per monthly active user. Build agency-specific features: real-time vehicle tracking, service alerts, trip planning, fare payment integration, and open data APIs for third-party developers. Partner with one progressive transit agency (Austin, Raleigh, Salt Lake City) as a showcase customer. The key unlock: transit agencies have capital budgets for technology modernization and federal grants (FTA Section 5307) that can fund MaaS platforms. This diversifies revenue beyond corporate customers and proves the platform's flexibility.

Step 4 - API Marketplace and Moat (Scale): Build a two-sided marketplace where mobility operators (micromobility companies, parking providers, EV charging networks, car-sharing services) can plug into your platform via standardized APIs and reach your enterprise and transit agency customers. Charge operators a listing fee ($500/month) plus revenue share (5% of transactions). This creates network effects - more operators make your platform more valuable to customers, more customers attract more operators. Develop proprietary features that create lock-in: predictive demand routing using ML models, dynamic pricing optimization for operators, carbon accounting APIs, and fraud detection. Open-source a MaaS API specification to become the industry standard (like Plaid did with financial data). Expand internationally by partnering with regional mobility aggregators. Target metrics: $5M ARR, 50+ enterprise customers, 10+ transit agency customers, 100+ integrated mobility operators, and a clear path to $50M ARR within 3 years. Exit options: acquisition by Uber, transit tech companies (Remix, Swiftly, Via), or HR tech platforms (Workday, Rippling) looking to add mobility benefits, or IPO as a vertical SaaS company.