Shape Robotics \Denmark

Step 2 - Simulation Platform (Product): Build the core browser-based simulation environment with 5 robot types (rover, arm, drone, humanoid, dog) and 20 pre-built scenarios (maze navigation, object sorting, search and rescue, etc.). Integrate GPT-4 for natural language programming: students type 'move forward until you see a red object, then pick it up' and the AI generates Python code. Add a visual code editor (Blockly) for younger students. Implement real-time multiplayer so students can collaborate on robot missions. Launch with 50 lessons across 3 grade bands (K-2, 3-5, 6-8) covering AI basics, computer vision, and robot control. Freemium model: free for individual teachers, $20/month for school accounts (unlimited students + progress tracking). Success metric: 500 teachers sign up, 100 convert to paid, 5,000 students complete lessons. Timeline: 6 months, $50K budget (2 engineers, 1 curriculum designer, API costs).

Step 3 - Hardware Bridge (Growth): Partner with a Raspberry Pi robotics kit manufacturer (like Pimoroni or Adafruit) to create a 'RoboMind Certified' robot kit ($99 retail). Students code in simulation, then click 'Deploy to Robot' to run their program on physical hardware. The robot connects to the platform via WebRTC, streaming camera feed and sensor data to the browser. This creates a premium tier: students can learn entirely in simulation (free/low-cost) or upgrade to physical robots for hands-on experience. Launch a marketplace where students can share robot projects and teachers can sell curriculum (take 20% commission). Add district-level features: admin dashboards, rostering integration (Clever, ClassLink), usage analytics, and bulk purchasing. Success metric: 50 schools purchase robot kits, 2,000 paid teacher accounts, $500K ARR. Timeline: 6 months, $150K budget (hardware partnerships, marketplace development, sales hire).

Step 4 - Platform Moat (Scale): Transform from product to platform by enabling user-generated content. Launch 'RoboMind Studio' where teachers and students can create custom lessons, robot models, and AI challenges using no-code tools. Implement a recommendation engine (using usage data) to personalize learning paths for each student. Add competitive elements: leaderboards, robot battles, and monthly challenges with prizes. Expand into workforce development: create 'RoboMind Pro' for community colleges and corporate training programs teaching industrial robotics and automation (higher price point: $50K+ per program). Build integrations with school LMS systems (Canvas, Google Classroom, Schoology) to reduce teacher friction. Raise Series A ($3-5M) to fund sales team, expand curriculum library to 500+ lessons, and add support for advanced robotics (ROS 2, autonomous navigation, multi-robot coordination). Success metric: 500 schools, 50,000 paid students, $3M ARR, 40% gross margins. Timeline: 12 months, $1M budget (10-person team, marketing, infrastructure).