iRobot \USA

**Validation (Months 7-12):** Launch $19/mo 'Heimdall Plus' subscription with predictive maintenance (filter/brush replacement alerts based on actual usage, not timers), advanced scheduling (clean when energy rates are low, avoid cleaning during Zoom calls via calendar integration), and family coordination (kids' chore gamification, elderly parent activity monitoring). Add API beta for 10 developer partners building skills (air quality mapping, lost item finding, security patrol mode). Target 1000 hardware units sold, 40% subscription attach rate. Prove recurring revenue model and platform extensibility.

**Growth (Months 13-24):** Expand to B2B with hotel/office cleaning contracts (sell hardware at cost, charge $99/mo per unit for fleet management, usage analytics, and compliance reporting). Launch modular accessory ecosystem: UV-C sanitizer attachment ($149), security camera module ($199), air quality sensor pod ($99). Build viral loop: referral program gives $100 credit for both parties, shared home maps let neighbors see cleaning schedules (opt-in, privacy-preserving). Target 10,000 units deployed, 50% subscription penetration, $4M ARR. Prove category expansion and B2B economics.

**Moat (Months 25-36):** Open the platform—publish API docs, launch app store for third-party skills (revenue share: 70/30 split), release 'Heimdall SDK' for hardware partners to build compatible accessories. Introduce 'Heimdall Home OS'—the robot becomes a mobile hub that coordinates all smart devices (turns off lights in cleaned rooms, adjusts thermostat based on occupancy patterns, alerts if it detects water leaks). Launch enterprise tier for senior living facilities ($299/unit/mo for fall detection, medication reminders, social engagement tracking). Build data moat: anonymized, federated learning across fleet improves models for all users while preserving privacy. Target 50,000 units, $25M ARR, clear path to $100M+ through platform leverage.