Zhenai \China

Step 2 - Validation (Months 4-6): Invite report purchasers to join the private beta matchmaking platform. Users who completed AI interviews get matched with others based on deep compatibility scores. Limit to 1,000 beta users in tier-1 cities (Beijing, Shanghai, Shenzhen). Implement core features: AI-explained matches ('You're compatible because...'), structured conversation prompts, video profile reviews, and AI date planning. Charge $99/month for beta access. Focus on match quality over quantity—each user gets 3-5 highly compatible introductions per month. Success metric: 30%+ of users go on first dates, 15%+ enter exclusive relationships within 3 months. Gather intensive user feedback on AI accuracy and relationship progression.

Step 3 - Growth (Months 7-12): Open platform to broader audience with tiered pricing: Free (AI interview + 1 match/month), Premium ($149/month for unlimited matches + AI coaching), Concierge ($499/month for human relationship advisor + AI). Implement viral growth loops: (1) Referral program—users who successfully match can invite friends for free Premium month, (2) AI-generated relationship content—platform creates personalized dating advice articles users share on social media, (3) 'Compatibility Challenge' on Douyin—couples take AI compatibility test and share results. Launch in 5 tier-1 cities with localized marketing. Partner with wedding vendors (photographers, planners) for co-marketing. Goal: 50K registered users, 5K paying subscribers, 500+ exclusive relationships formed. Prove unit economics: CAC under $200, LTV over $1,200 (8+ month retention).

Step 4 - Moat (Months 13-24): Build defensibility through data network effects and AI superiority. As more users complete interviews and relationships form, the AI learns what predicts successful matches in Chinese cultural context, improving accuracy. Introduce 'Relationship OS' features: AI-powered conflict resolution coaching, milestone tracking (meeting parents, moving in, engagement), and long-term compatibility monitoring. Launch 'Duet for Companies'—B2B offering where employers provide Duet subscriptions as benefits (taps into Chinese corporate culture of supporting employee life milestones). Expand to tier-2 cities and diaspora communities (Chinese professionals in US, UK, Australia seeking culturally compatible partners). Raise Series A ($10-15M) to fund AI research team and regulatory compliance. Build moat through: (1) Proprietary matching algorithm trained on successful relationship data, (2) High switching costs—users invested in AI relationship advisor, (3) Brand as the 'serious relationship' platform, (4) Regulatory compliance expertise, (5) Strategic partnerships with wedding industry creating ecosystem lock-in.