DrKoop.com \USA

Pathway Health is an AI-powered health navigation platform for people managing chronic conditions. Instead of generic health information, it provides personalized care pathways: step-by-step guidance on what to do after diagnosis, which specialists to see, what tests to request, how to talk to doctors, and how to navigate insurance coverage. The core insight is that newly diagnosed patients don't need more information—they need a clear action plan and someone to hold their hand through a complex, intimidating system. Pathway starts with three high-value conditions: Type 2 diabetes, rheumatoid arthritis, and Crohn's disease. Users complete an intake assessment, and the AI generates a personalized 90-day care pathway with specific action items, appointment templates, and insurance navigation support. Revenue comes from three sources: (1) subscription fees from patients ($29/month), (2) referral fees from specialists and diagnostic labs in the network, and (3) B2B licensing to self-insured employers and health plans who want to reduce costs by ensuring patients follow evidence-based care pathways. The differentiation is specificity and accountability—not 'here's an article about diabetes,' but 'here are the five things you need to do this week, and here's how to do them.'