Failure Analysis
Raw Gains failed due to a lack of experience among the founders, which likely led to missteps in strategic planning and operational management. Their...
Raw Gains \USA
Raw Gains was a fitness application designed to appeal to bodybuilding enthusiasts by providing personalized coaching and workout plans. The app functioned as a digital personal trainer, delivering tailored exercise routines and progress-tracking tools, aiming to make premium bodybuilding advice accessible without the expense of physical trainers. By addressing the pain points of oversight and customization in fitness routines, Raw Gains sought to democratize high-quality fitness coaching.
Discover the reason behind the shutdown and the market before & today
Market Analysis
Today's fitness app market is dominated by large players like MyFitnessPal and Freeletics, which offer comprehensive health solutions beyond single niches. The integration of...
Startup Learnings
Utilize scalable backend platforms like Firebase to handle user data efficiently. Adopt rapid prototyping with tools like Vercel for quick iteration on user interfaces....
Market Potential
The market for personalized fitness coaching apps was promising, but saturated with high competition. While the total addressable market (TAM) has grown with increased...
Difficulty
Building a fitness app with personalized coaching was moderately difficult in 2017, requiring custom algorithms for workout recommendations, data analysis for progress tracking, and...
Scalability
Raw Gains faced scalability issues due to the intensive personalization required for each user, which strained resources as the user base grew. The unit...
Rebuild & monetization strategy: Resurrect the company
Execution Plan
Phase 2
Integrate with wearable devices to gather biometric data for real-time analytics.
Phase 3
Build a prototype using Vercel for frontend deployment to rapidly collect user feedback.
Phase 4
Use Supabase to manage user accounts and data securely.
Phase 5
Launch a pilot program targeting bodybuilding communities to refine features before scaling.
Monetization Strategy
AI FlexFit can generate revenue through monthly subscriptions for premium personalized insights, complemented by a freemium model with basic monitoring tools. In-app purchases for additional analytics features or custom-tailored workout/nutrition plans would appeal to users wanting more extensive customization. Partnering with health and fitness brands for promotions or affiliate marketing can provide additional monetization channels.
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