Quibi \USA

Quibi was designed as a streaming platform completely optimized for mobile screens, offering high-quality, short-form video content under ten minutes across various genres including drama, comedy, and documentaries. This 'quick bites' format aimed to capture the attention of viewers looking for entertainment during short waiting periods. It attempted to merge Hollywood's storytelling prowess with Silicon Valley's monetization strategies, aiming to become the Netflix alternative for mobile consumption.

SECTOR Communication Services
PRODUCT TYPE Mobile App
TOTAL CASH BURNED $1.8B
FOUNDING YEAR 2018
END YEAR 2020

Discover the reason behind the shutdown and the market before & today

Failure Analysis

Failure Analysis

Quibi's demise was primarily due to its misalignment with consumer habits. Launching during the COVID-19 pandemic, when mobile-viewing on-the-go was drastically reduced, its core...

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Market Analysis

Market Analysis

Today, short-form content thrives thanks to platforms like TikTok, Instagram Reels, and YouTube Shorts, proving the format’s demand. These platforms excel by integrating AI...

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Startup Learnings

Startup Learnings

Consider freemium models to drive initial user adoption. Use user-generated content to lower content costs while boosting engagement. Create viral mechanisms by allowing content...

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Market Potential

Market Potential

At its inception, the market potential was misjudged, primarily as it underestimated the competitive free content platforms like YouTube and TikTok. While distributors focus...

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Difficulty

Difficulty

Creating a high-quality streaming service for mobile-only challenges is complex due to the need for unique, engaging content and adaptive streaming technologies. Startups in...

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Scalability

Scalability

Quibi struggled with scalability due to poor user acquisition strategies and inadequate content differentiation. High content production costs did not match subscriber numbers, and...

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Rebuild & monetization strategy: Resurrect the company

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Pivot Concept

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QuibAI proposes a reinvention of short-form premium content using AI-driven personalization and gamification strategies. It would integrate high-quality user-generated content and original productions using AI to suggest and deliver highly engaging, bite-sized videos based on viewing habits. Focusing on shareable and interactive media, it aims to transform passive watching into an engaging, social experience.

Suggested Technologies

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LangChain for content recommendationVercel for deploymentSupabase for real-time database managementAnthropic for content moderationMistral for creative AI applications
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Execution Plan

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Phase 1

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Develop a basic platform with AI-driven content suggestion features.

Phase 2

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Partner with emerging content creators to enrich offerings quickly.

Phase 3

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Implement a freemium model with engaging ad-supported content.

Phase 4

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Leverage AI for dynamic content adaptation and personalized feeds.

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Monetization Strategy

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The revenue model will integrate a freemium approach, capitalizing on ad-based revenue streams using AI-driven ad placement strategies. Furthermore, premium subscriptions can provide an ad-free experience with exclusive content extensions while allowing creators revenue-sharing opportunities for enhanced user engagement and platform royalties.

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Buzzer

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THE VALUE PROPOSITION

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CAUSE OF DEATH

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🚀
Rise
2020
🪦
Fall
2023
Market potential
Scale potential
Rebuild potential
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RAN OUT OF CASH
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MaaS Global

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THE VALUE PROPOSITION

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CAUSE OF DEATH

Impossible unit economics from wholesale transport pricing, fragmented operator integrations, and low consumer willingness to pay.

🚀
Rise
2015
🪦
Fall
2024
Market potential
Scale potential
Rebuild potential
💀
UNIT ECONOMICS
MOBILE APP
Views 364

Tantan

\China
🔥 $150.0M

THE VALUE PROPOSITION

China's top dating app (360M users) attempted global expansion to replicate domestic success in emerging markets.

CAUSE OF DEATH

Cultural misalignment, regulatory crackdowns, and inability to compete with localized/Western apps killed international growth.

🚀
Rise
2014
🪦
Fall
2024
Market potential
Scale potential
Rebuild potential
💀
NO MARKET NEED
GET BACK TO START-UP GRAVEYARD

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