Failure Analysis
Adproval's primary strategic failure was a fundamentally flawed business model that underestimated the competitive landscape and overestimated the ease with which they could attract...
Adproval \USA
Adproval sought to create a streamlined platform to simplify influencer marketing by connecting bloggers and social media influencers with brands. It was built to automate the traditionally time-consuming and negotiation-heavy sponsorship process, providing a self-service marketplace for easy collaboration. The platform was especially beneficial for smaller influencers who often faced challenges in securing brand partnerships due to lack of direct connections or resources.
Discover the reason behind the shutdown and the market before & today
Market Analysis
Today, influencer marketing is dominated by giants like Instagram and TikTok, offering sophisticated advertising solutions directly within their platforms. AI tools are now increasingly...
Startup Learnings
Leverage modern multi-tenant SaaS platforms to reduce infrastructure costs. Utilize advanced matchmaking algorithms to optimize influencer-brand pairings. Incorporate transaction-based analytics using easily integrated tools...
Market Potential
The influencer marketing industry has exploded in the past decade with the rise of social media platforms. The total addressable market (TAM) today is...
Difficulty
During the early 2010s, developing a marketplace platform required significant custom coding and infrastructure setup. Modern tools like Vercel for front-end hosting, Supabase for...
Scalability
Adproval's scalability suffered due to underlying issues in its business model; the platform relied heavily on acquiring both influencers and brands to reach a...
Rebuild & monetization strategy: Resurrect the company
Execution Plan
Phase 2
Integrate APIs from major social media platforms to collect engagement data.
Phase 3
Deploy LangChain for developing AI-driven matching algorithms to optimize connections.
Phase 4
Use Stripe to manage transactions and financial exchanges securely and efficiently.
Monetization Strategy
Monetization involves a tiered subscription model for brands, offering basic free insights and paid tiers for advanced analytics and AI-driven influencer recommendations. Additional revenue streams could include transaction fees per campaign executed and a premium service for influencers to gain market insights and partnership suggestions.
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