Doblet \USA

Doblet was an on-demand startup that provided portable phone chargers through a network of charging stations placed in various locations such as bars, cafes, and restaurants. The core problem they aimed to solve was the common issue of mobile phones running out of battery while users were away from home. Doblet's value proposition was to offer a convenient solution for users to charge their devices on-the-go without having to carry their chargers.

SECTOR Consumer
PRODUCT TYPE Hardware
TOTAL CASH BURNED $1.2M
FOUNDING YEAR 2014
END YEAR 2017

Discover the reason behind the shutdown and the market before & today

Failure Analysis

Failure Analysis

Doblet struggled with achieving the necessary density of charging stations to become a go-to resource for users, which is crucial in on-demand models. They...

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Market Analysis

Market Analysis

The on-demand charging industry has largely been overshadowed by advancements in battery technology and the integration of charging facilities in public and commercial spaces....

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Startup Learnings

Startup Learnings

Ensure product-market fit before scaling physical infrastructure. Consider digital-first or hybrid models to maintain flexibility. Capitalize on consumer behavior trends towards convenience and low-effort...

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Market Potential

Market Potential

Today, the Total Addressable Market (TAM) for mobile charging solutions has been partially absorbed by portable battery packs and ubiquitous charging points in public...

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Difficulty

Difficulty

The description indicates that Doblet is no longer operational and does not mention any acquisition or ongoing activities.

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Scalability

Scalability

Doblet's scalability was limited by the need to deploy and maintain physical assets, which constrained rapid expansion. The unit economics were heavily dependent on...

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Rebuild & monetization strategy: Resurrect the company

Pivot Concept

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ChargeWise would be an AI-driven charging network that optimizes the placement and maintenance of charging stations using real-time data. It would leverage machine learning to predict peak usage times and locations, ensuring maximum utilization and customer satisfaction. The concept focuses on a smart, adaptable network that integrates with existing public infrastructure.

Suggested Technologies

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AWS IoTTensorFlowStripe

Execution Plan

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Phase 1

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Develop an AI-first prototype that predicts optimal charging station locations using existing traffic and usage data.

Phase 2

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Partner with local businesses and municipalities to test and validate the model.

Phase 3

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Implement a subscription-based model for consistent revenue and user retention.

Phase 4

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Establish a data-driven feedback loop to enhance service offerings and operational efficiency.

Monetization Strategy

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ChargeWise would generate revenue through a subscription model for frequent users, an ad-supported free tier, and partnerships with businesses that benefit from increased foot traffic. Pricing would be competitive, leveraging the cost savings from smart placement and reduced operational inefficiencies.

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